Tonight I went to Boston for the launch of a new company and iPhone App called AisleBuyer. What is it and how does it work? This is such a simple yet profound idea for consumers and vendors alike. With AisleBuyer you call up the app on your iPhone (hopefully Android coming soon), scan a product, pay for it and leave the store, after showing the receipt to a store employee of course.
|The Launch party was held at the W hotel in Boston. Not sure it was the greatest venue for this because the area where you could demo the product was tiny and the rest of the area was for schmoozing. I did run into three people that I knew including Kevin Mandaville (@KevinGotBounce) and it was cool talking with him and learning the secret of the Beanie. We talked about the layout and how it wasn’t that conducive to the event overall. There were slideshows in some of the rooms showing how the product worked and there were bars set up all over the place (cash bars). The appetizers were pretty decent though but I wasn’t paying $5.00 for a Diet Coke in a small glass filled with ice. No thank you. So as for the venue and hospitality I would say that was lame. Sorry, but it was.||
However, what wasn’t lame was the product itself. Aisle Buyer is a fantastic idea and being able to truly use the product in action was awesome. AisleBuyer’s first partner/retail store that is using AisleBuyer is Magic Beans. Magic Beans is a children’s toy store with all of those high end products and eco-friendly type toys. Don’t get me wrong they carry some very cool stuff, just expensive. I always get tight with the wallet going into Boston anyway because being in a city everything is just so much more expensive.
While at the event I was about to leave when I ran into Carla Marie Ciampa (@cmciampa) and Steve Hall (@stevehall). I ended up staying and I am glad that I did. It was very fun talking with Carla and then also to Steve (he was taking lots of photos, something I should have been doing too but wasn’t feeling it.) In the course of talking with them I was introduced to Andrew Paradise the creator of AisleBuyer.
It was then that I found out why I had been invited. Andrew used to be a part of PhoTrade a website where photographers could put up their photos and sell them. I never made any money from that and apparently PhoTrade didn’t either. Andrew had remembered me from those days (2007 Blog World) and sent me the invite. That was very cool of him and goes to show that you never know how these small meetings with people will come back around.
The speaker for the event was Charlie Baker candidate for Governor of MA. His speech was short and sweet, just how they should be, but also very strong on content. The importance of keeping MA attractive to startups and technology companies to keep our highest minds in this area is important. I liked the speech. After that Andrew got up and spoke and I was very impressed as well. I am excited to see where AisleBuyer goes from here and what other brands will jump onto using the service.
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