Optimus Prime is a new spokesperson or spokesbot for newspapers. The NAA or Newspapers Association of America is kicking off a literacy campaign and Optimus Prime is a spokesperson. I love seeing Transformers everywhere. And I love that they use the Masterpiece Prime in these campaigns.


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  1. BobG says:

    Hey Ben – thanks for the tip on your “better” blog – love your photos! Of course being in the newspaper business – and a literacy advocate – I appreciate particularly this post. See you around!

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