Painting a Sqwishland Sqwarrot

Yesterday afternoon Eva and I painted a SqwishLand parrot which is called a Sqwarrot. combines soft and squishy little rubber animals with a kid-safe online world. SqwishLand not only has little rubber animals but also there is a DIY kit that kids can get and paint their very own SqwishLand animals. We received the Sqwarrot. Eva loves painting and she had a nice time painting this parrot. I helped her a bit, especially with a the bat symbol on the front of the parrot.

The fun thing about the DIY kit is that once you are done painting your SqwishLand animal you can upload it to and get people to vote for it so you can win prizes. So, we painted the SqwishLand parrot and I took some photos for us to upload to the site and we’ll see how well we do.

The DIY kit itself is okay but I have a few quibbles. The kit comes with an animal that is made out of one color. The color was red on the parrot. It was tough to get some of the paint colors to stay on the animal and be vibrant. We had to paint over and over so that some of the colors would show up. I’d suggest that the DIY kits were a clay or white color so that the paints would show up better. Other than that, the DIY kit was fun. Inside the box was everything needed to paint plus a code so we could upload our photos to the SqwishLand DIY site. It provided us some fun times to play together too.

Today Eva and I took our SqwishLand Sqwarrot and set up an account for Eva to play at We did the tutorial and played through a bunch of games to get our Sqwash (that is SqwishLand cash). With that we bought a Sqwishlander pet and some other things. There were games of memory, games of mathematics and games of fun. Each game earned us more Sqwash to play with and buy things in this virtual world. I think that this might be just a bit too old for Eva but she is on the cusp of being ready to play at some of these online sites. We try and limit the amount of time Eva spends on any one digital entertainment source throughout the day, however I do enjoy the educational aspects of the site and when she gets a little bit older we’ll revisit

Here are some additional information on including some awards that the site and the toys have won recently.


Sqwishland Receives Spring 2011 Tillywig Top Fun and 2011 Dr. Toy Best Vacation Product Awards
Bethesda, MD (August 15, 2011) – Although Sqwishland has always been considered a happy, fun place, over the last week Sqwishlanders far and wide have been whooping it up even more than usual. The reason for the raucous rejoicing is that the Sqwishland online game and 12-pack Surprise Mix just received a 2011 Tillywig Top Fun Award. The playful denizens of this beloved land are so thrilled that they declared a national holiday: “Sqwishlander Silly Day!” All Sqwishlanders are requested to cut off their hair and wear silly, tilly-wigs all day long.

In order to be selected as a Tillywig award winner, a product must be determined to have high entertainment and/or educational value. Tillywig’s awards program provides retail buyers, news media, parents, and consumers with product information and reviews of superior children’s products available in today’s marketplace. After extensive testing, they bestowed three different awards – Top Fun, Brain Child and Sterling Fun — to children’s products currently on specialty
toy store shelves.

Sqwishland received a Top Fun Award. This honor goes to exceptional products that stand out in terms of outstanding design, construction, and play. Here’s what the judges at Tillywig Toy Awards had to say about the Sqwishland online game and 12-pack Surprise Mix:

Spring 2011 Tillywig Award Winners – TOP FUN AWARD

Recommended Ages: 4 & Up
Price: $9.99

“Pop open one of the dozen little bubble-like Sqwishland containers and you’re in for a massive dose of fun. Inside, you’ll find one of a number of adorable, quirky, soft ‘n squishy little collectible creatures that come in varying degrees of rareness AND a small slip of paper with a code on it. The code grants you access to the online world of Sqwishland, where your avatar will mingle with those of others and you can play many wonderfully clever and entertaining games. The games enable you to accumulate sqwash (rhymes with cash) which is bartered for treats and services for your avatar. Membership is free or choose one of the premium levels with more exciting features. The 12-pack includes 12 different Sqwishlanders, two of which are rare, two ultra-rare. These colorful creatures are loads of fun in and of themselves, but when you consider the hours of online play, it’s easy to see why kids love their
Sqwishlanders enough to catapult them into the latest toy craze!”

In addition to the evaluation of children’s products, the Tillywig program also awards a small number of retail stores each year for their ongoing contributions to promoting high quality, innovative new products from small and mid-sized toy manufacturers.

Sqwishlanders everywhere continued their celebration with the news that they’d won a pair of 2011 Dr. Toy Best Vacation Products awards as well. DIY Sqwishland received the honor in the “Arts & Crafts,” “Creative,” “Educational” and “Internet” categories. Soft’n Squishy
Bracelets won the award in the “Arts & Crafts,” “Creative,” “Educational” and “Toy” categories.

The DIY product is a creativity kit for making your own soft ‘n squishy design and submitting it online for a chance to have yours made into a real collectible toy. The bracelet displays your collection as wearable art.


SqwishLand LLC is a joint venture between Brand Vending of Scottsdale, AZ and FunGuy Studios of Phoenix, AZ. The company distributes over 500 different collectible soft ‘n squishy collectibles and other toys based on its hugely popular online game The company develops SqwishLand in three ecosystems, off line (physical goods) online (virtual world, online gaming, facebook and YouTube) and mobile (iTunes Apps and Android). It is the first truly integrated toy and entertainment line for 6 – 13 year old kids. The company is based in Scottsdale and has offices in Melbourne, Australia and a development studio in Manila, Philippines.
For more information visit their website at

Disclosure: I received the SqwishLand DIY Kit to paint with Eva. We had a fun time and we also had fun playing on Our opinions are 100% our own.

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