My friend Murray Newlands the famous blogger turned me on to a guy named Paul Green. Paul is a PR expert who has written a book called PR Success Made Easy. Paul sent me a free copy of his book to read and review.
Short book, some good information but not too much. The main purpose of this free book is to give you a taste of the tips, tricks and techniques that are part of Paul’s PR Success Programme. From what I’ve read in the book Paul has the background and experience needed to actually be giving Public Relations advice to people. He was a former journalist and has seen things from that side of the equation.
Was it Helpful?
Yes, the book was helpful if only for the section called 21 Killer Ideas for Free Publicity. The ideas there are great ones and made me think of ways to adapt it to getting more publicity for BenSpark.com.
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