I recently received an advanced copy of Tell to Win by Peter Guber. I quickly read through the book and thoroughly enjoyed it. The book is a very quick read and compelling because it is full of stories. The main point of the book is to explain the importance of telling purposeful stories. Peter gives many examples of stories and how telling your story can help you in business and when you forget about telling your story you forget that connection that can be made between people.
The thing that really caught me about the book was that while I was reading it I had no compulsion to fall asleep like I am with most every other book. I just wanted to keep staying up later and later to read more. The stories are really great and it inspired me to rethink how I could tell my own story to help me, specifically through my attempt to gain sponsors for this blog and upcoming projects.
I felt so compelled to tell people about this book and how much I was enjoying it that I tweeted about it and put Peter Guber’s twitter name (@PeterGuber) in the message. Then he replied to me and we struck up a little conversation. I was pretty excited.
A couple of the stories that I enjoyed the most had to do with experiences that Peter had with Tony Robbins. I especially liked the one about the rafting trip. What a cast of characters he had with him on this trip and the story that was told to completely solidifying the focus of these men was incredible.
I also liked the story that he told about creating the Board of Directors. I can’t even imagine having that much passion about movie making to find out all of that information from various sources prior to the Internet and IMDB. Peter basically created a board of what various people in the movie industry were doing and then shared that information with people who came to visit him in his tiny closet of an office. Because he shared the information that he had gathered and he allowed and encouraged people to add to and correct what he had he made that board something bigger than himself and each person who came to see it learned the story of how it came into being.
For every blogger out there who has been to a conference in the past year or so, the main theme of so many sessions has been about storytelling. This book will give you some concrete examples of great stories and suggestions on how to become a better storyteller yourself. I recommend that if you are a blogger or in business or someone who just wants to be more interesting and compelling then you pick up this book.
Before I read this book I did not know who Peter Guber was. In case you are not familiar here is a quick bio on Peter and some of his stories in his own words.
Peter Guber, Chairman and CEO of Mandalay Entertainment Group, has been a force in the entertainment industry for over thirty years. He has told memorable stories in the films he personally produced or executive produced, including Rain Man, Batman, The Color Purple, Gorillas In The Mist, and Flashdance which have resonated with audiences all over the world, earning over three billion dollars worldwide and garnering more than 50 Academy Award nominations. Guber oversees one of the largest combinations of professional baseball teams and venues nationwide and is the owner and co-executive chairman of the Golden State Warriors.
In Peter’s new book “Tell To Win,” he provides individuals with an invaluable skill set – the power to tell emotionally resonant stories to persuade, motivate, excite and incite others. Telling purposeful stories has been the secret to Guber’s success and his aspiration behind the book is to empower others to use telling stories as the game-changer in their lives.
To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” – master tellers with whom he’s shared experiences including Bill Clinton, Tony Robbins, Steven Denning, Larry King and Mark Victor Hansen of the “Chicken Soup for the Soul” series.
“In ‘Tell To Win,’ Peter Guber demonstrates that telling purposeful stories is the best way to persuade, motivate and convince who you want to do what you need.” – President Bill Clinton
To purchase your copy of “Tell To Win,” visit www.TellToWin.com
Disclosure: I received an advanced copy of Tell to Win for free. The opinions about the book are my own including my highest physical praise with was no to fall asleep while reading it as I do with nearly every book I read. I enjoyed the book from start to finish.
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